Textures

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Overview

Textures, inspired by low stone walls, the Davie Poplar and water from the Old Well fountain, may be used to create continuity throughout your materials and increase brand recognition.

 

Campus-Inspired Textures

 

Stone

Stone texture with Carolina Blue dots on a navy blue background.
Stone texture in Carolina Blue on a white background.

Tree

Tree ring texture in Carolina Blue on a navy background.
Tree ring texture in Carolina Blue on a white background.

Water

Water texture in Carolina Blue on a navy blue background.
Water texture in Carolina Blue on a white background.

Guidelines for Usage

Do

  • Use .eps files for print and .png files for web.
  • Alter the colors of the textures to any brand color when necessary. However, textures should be used predominantly in the colors provided and large floods of secondary colors should be avoided.
  • Alter the transparency of the shapes and patterns to use them in a subtle way.
  • Crop or zoom into the textures proportionally when necessary.
  • Consider accessibility when using as a layer on the web.

Don’t

  • Edit the layout of the patterns.
  • Use the textures to create custom logos.
  • Overlay the textures on top of a clashing background.
  • Use as the predominant visual element on a page.
  • Tilt or rotate the textures.
Square digital add showing proper use of the water texture.
Square digital add showing improper use of the water texture with a red line going through the design..
Invitation design showing proper use of the water texture.
Invitation design showing improper use of the water texture with a red line going through it..