To fully and accurately represent the University of North Carolina at Chapel Hill to its various audiences, all content producers must work together to produce engaging and effective communications and marketing materials. Each section below includes guidelines and best practices for creating content that achieves the University’s communications goals.
Guidelines and foundational steps to creating engaging and effective photographsLearn More
Guidelines and foundational steps to creating engaging and effective videosLearn More
Information about accessibility, templates and other best practices for creating websites and other online applicationsLearn More
Best practices and guidelines for communicating on social media platformsLearn More
Tips for writing in a way that conveys the University’s tone, message and missionLearn More
Guidelines for producing written content that adheres to the University’s editorial style, including the University-specific AP Style Guide rulesLearn More