Overview

To fully and accurately represent the University of North Carolina at Chapel Hill to its various audiences, all content producers must work together to produce engaging and effective communications and marketing materials. Each section below includes guidelines and best practices for creating content that achieves the University’s communications goals.

Photography

Guidelines and foundational steps to creating engaging and effective photographs

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Videography

Guidelines and foundational steps to creating engaging and effective videos

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Websites

Information about accessibility, templates and other best practices for creating websites and other online applications

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Social Media

Best practices and guidelines for communicating on social media platforms

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Writing Style

Tips for writing in a way that conveys the University’s tone, message and mission

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Editorial Style

Guidelines for producing written content that adheres to the University’s editorial style, including the University-specific AP Style Guide rules

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