What is a Communications Toolkit?

A communications toolkit is a collection of materials created to support messaging and initiatives. It can include several different assets and files to supplement communications and reach core audiences. We have provided the communications toolkit below as resources to our campus partners. We hope this toolkit will be helpful as you amplify messages and create communications focused on these University initiatives and priorities.

Usage Guidelines

Communications toolkits are intended for campus communicators. When using communications toolkits and creating materials and messaging about University initiatives, please be sure to always follow the University’s branding and identity guidelines outlined on this website, including the use of logos, all visual identity elements, photography, videography, writing style and editorial style.

Run, Hide, Fight video
.mp4 13 MB
Run, Hide, Fight video (vertical)
.mp4 13 MB
Run, Hide, Fight social media graphics
.zip 496 KB
Alert Carolina updates video
.mp4 27 MB
Alert Carolina updates video (vertical)
.mp4 26 MB
Alert Carolina Emergency Messaging and Frequency social media graphics
.zip 6 MB
Opting in to Alert Carolina messaging social media graphics
.zip 2 MB
Alert Carolina and Run, Hide, Fight suggested social copy
PDF 63 KB
Alert Carolina
Website
University updates Alert Carolina messaging
UNC.edu article
Q&A: Darrell Jeter talks Alert Carolina changes
UNC.edu article
Accessible Emergency Evacuations video
YouTube
Carolina Ready
Website

Contact

For more information about communications toolkits, please contact University Communications.