Using brand elements correctly and consistently helps to increase brand recognition for both the University as well as individual units on campus. While the brand is flexible and allows for various styles and tones, it is important to always create designs that are distinctly “Carolina.”

The examples below illustrate how the core and optional University brand elements can be used together to achieve a variety of visual tones and styles across many different types of materials. When using the new expanded visual identity, please send your initial designs to creative@unc.edu for review by the UNC Creative team.

Print Examples

(Starting top left) Invitation; Building Banners; Postcard; T-shirt; Bag; Booklet


Digital Examples

(Starting top left) Instagram Graphic; Instagram Graphic; Website Hero Image; Digital Display; Online Advertisement