Shapes and Patterns | University Branding and Identity Guidelines

Overview

Shapes and patterns may be used to create continuity throughout your materials and increase brand recognition.

Drawing inspiration from the Old Well and Athletics Argyle, a number of shapes and patterns have been designed and added to the University identity system as optional elements.

Shapes

Dome Shape

Semicircle in white with Carolina Blue outline.

Three shapes. The first is a semicircle made up of concentric thin Carolina Blue lines. The second is an arc in a thick Carolina Blue line. The third is an arc comprised of thin small lines.

Diamond Shape

Three diamond shapes. The first is a diamond made up on concentric diamonds in Carolina Blue. The second is a diamond with a thick Carolina Blue outline. The third is a diamond comprised of small and thin lines.

Diamond Lockup

Three overlapping diamond shapes in Carolina Blue.

Three overlapping diamond shapes in white with thin Carolina Blue outline.

Patterns

Dome Pattern

Pattern of Carolina Blue semicircles on a navy blue background

Pattern of small Carolina Blue outline arcs on a light gray background.

Diamond Pattern

Pattern of thin diamonds in Carolina Blue on a navy blue background.

Pattern of small Carolina Blue diamonds on a light gray background.

Combination Pattern

Pattern of semicircles and diamonds in Carolina Blue on a navy blue background.

Guidelines for Usage

Do

Use .eps files for print and .png files for web.
Alter the colors of the shapes and patterns to any brand color when necessary. However, shapes and patterns should be used predominantly in the colors provided and large floods of secondary colors should be avoided.
Alter the transparency of the shapes and patterns to use them in a subtle way.
Crop or zoom into the shapes and patterns proportionally when necessary.
Consider accessibility when using as a layer on the web.

Don’t

Edit the layout of the patterns.
Use the shapes to create custom logos.
Overlay the shapes and patterns on top of a clashing background.
Use behind body copy.
Tilt or rotate the shapes and patterns.

Graphic showing proper usage of a pattern. It shows a pattern of semi transparent semi circles on a navy blue background with Caroline Blue text that says "Feb 16" on top of it and a green bar at the top that has navy blue text that says "application deadline."

Graphic showing proper usage of a pattern. It shows a pattern of brighter semi transparent semi circles on a navy blue background with Caroline Blue text that says "February 16" and has body copy on top of it. There is also a green bar at the top that has navy blue text that says "application deadline." The design has a red line going through it.