The University of North Carolina at Chapel Hill’s Office of Trademarks and Licensing is an extension of the University’s overall branding efforts and serves four primary purposes:

  • Promote UNC through licensed products, agreements and other promotional activities
  • Preserve UNC’s history by conserving and maintaining historically and culturally significant trademarks
  • Protect UNC’s image and reputation through trademark usage and ensure that all trademark use for commercial purposes meets our standards and legal requirements
  • Profit from the sale of officially licensed merchandise and other licensing agreements, fulfilling our mission to support need-based and merit-based scholarships

One hundred percent of the net revenue from Carolina’s trademark licensing program royalties is used to help fund need-based and merit-based scholarships.


When to use the Office of Trademarks and Licensing

The Office of Trademarks and Licensing should be involved any time merchandise is produced using one of the official University marks. This applies to University departments, student groups and outside vendors.

Related Resources



For more information, contact the University’s Office of Trademarks and Licensing.