A strong visual identity serves to position the University of North Carolina at Chapel Hill as a leader in higher education. Consistent use of the identity enhances the world’s recognition of who we are and visually reinforces our reputation for quality and leadership. This web site will help everyone adhere to the usage guidelines.

The key to success for any graphic identity program is for the identity to replace any logos that previously existed and to use it on all stationery, printed materials, Web sites, videos, and digital media. It includes a family of logos for the University, the College of Arts & Sciences, schools and other units.

Use of the identity is managed by UNC Creative (919.962.7123). If you have questions, please contact this office.

This identity system replaces any logos that already exist. However, it does not replace the longstanding athletic symbols such as the interlocking “NC.” For clarification about which logo you should use, contact UNC Creative (919.962.7123).

The implementation of the graphic identity is yet another example of the University’s commitment to excellence.

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